Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Who else should be in the room when media shows up
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, We're helping a client plan a media tour for a major project they're launching. One of the first questions that came up: who will be the spokesperson? Obviously their CEO will be front and center. But who else will be available to talk with the media? Reporters need more than one voice to file a story. This Week’s Quick PR Tip: Build Your Media Moment Around the Story, Not the SpokespersonWhen a journalist covers a community development project, a nonprofit initiative, or a company's major announcement, they're not writing a press release - they're writing a story. And a good story has more than one character. Each character has their own perspective, their own stake in the outcome, their own reason for being there. When you design a media moment around a single spokesperson, you're collapsing all of that into one voice which makes the story thinner. Before your next media moment, ask who else belongs in the room. Think about the partner organization that made it possible, the official who championed it, the community member who represents the people being served. When those people are part of the story, it's richer. And there's a practical bonus: everyone featured has a reason to share the coverage, which extends your reach well beyond what you'd get from a single well-placed quote. The best media events aren't press conferences. They're staged storytelling opportunities where reporters have access to the full story, not just your angle or interest in it. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: The PR budget conversation just got easier I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
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