Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
The PR budget conversation just got easier
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If your CEO has brought up AI search lately, that’s not just small talk. That’s an open door for the PR budget conversation. When someone Googles your organization, or asks ChatGPT about your mission area, what comes back isn’t just your website. It’s also media coverage, quotes, and third-party sources that determine who’s positioned as credible voices on your issue. AI tools pull from earned media to decide who shows up and who matters. This Week’s Quick PR Tip: Turn Leadership’s AI Awareness Into a PR Budget ConversationIf your CEO is paying attention to AI search - and more of them are - they may not realize that earned media is exactly what feeds it. Gartner predicts earned media budgets will double by 2027. Coverage in credible outlets signals to AI systems that your organization is a reliable source on your issue. When you don’t show up there, you’re invisible to the people who would otherwise fund you, partner with you, or buy from you - and that’s what’s actually at stake when leadership decides whether PR is worth the budget. When you’re ready to bring it up, try something like this: “I’ve been thinking about how we show up in AI search - and I think consistent PR coverage is one of the strongest moves we can make right now.” The organizations investing in earned media now are the ones AI search will surface later, showing up when their donors, customers, and partners go looking. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: My 10-year-old wanted to ask ChatGPT what to paint I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your story just ran in the media, so you share the link with leadership and then... that's it. The team is happy, the moment passes, and the coverage sits on your press page where almost nobody who matters most ever finds it. The instinct is to chase the next media hit and get new people to discover you. Sure, that's a real win - it's just not the only one. This Week’s Quick PR Tip: Make Sure the...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices. I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to...