Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
AI can draft a press release. Then what?
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A few weeks ago, I joined a handful of other CommsConsultants.com members for lunch in Denver. Of course, AI was one of the main topics with people asking what happens to our work. Will companies still hire us? What happens when they ask us to charge less? There’s real fear underneath those questions - and I think it’s pointed at the wrong thing. This Week’s Quick PR Tip: Get Clear On What You’re Actually Paying A Senior PR Partner For“Can’t AI just do this?” is the question on a lot of minds right now. The one worth sitting with is “What am I paying a senior partner for that AI can’t do?” AI can draft. It can pull together a reasonable press release, a usable bio, and a decent first pass at talking points - super helpful. What it can’t do is bring decades of experience to the decisions around that draft. Is this the right story to lead with? Is this even worth pitching and is now the right time? Will this open you up to scrutiny you’re not ready for? Those calls take judgment AI doesn’t have. AI gives you the output. Knowing what to do with it is what you’re paying someone like me for. This week, name three decisions in the last month where you needed someone’s judgment more than their drafting. That’s where the true value of a senior partner shows up. Hope you've had a safe and fun Memorial Day weekend! Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: A picture is worth a thousand words (and so is one good story) I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your story just ran in the media, so you share the link with leadership and then... that's it. The team is happy, the moment passes, and the coverage sits on your press page where almost nobody who matters most ever finds it. The instinct is to chase the next media hit and get new people to discover you. Sure, that's a real win - it's just not the only one. This Week’s Quick PR Tip: Make Sure the...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices. I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to...