Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
A picture is worth a thousand words (and so is one good story)
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A picture is worth a thousand words. So is one good human story. We’ve known this forever - it’s why the photo of a single child moves more people than a report on a humanitarian crisis, and why a customer’s two-sentence testimonial means more than a page of product specs. Facts inform - but stories stick. You probably have solid impact numbers. But data tells people what you did - a story makes them feel why it matters. When it comes to PR, the organizations and companies that consistently earn coverage and build loyal supporters, customers, and partners aren’t just armed with data - they have human stories ready to share. This Week’s Quick PR Tip: Build a Human-Centered Story LibraryI’m confident you have a treasure trove of human-centered stories you could share. You just may not have gotten around to collecting them yet. Pick three people - a donor, customer, beneficiary, or partner - and schedule 20-minute calls this month to talk with them about their experience with your organization. Ask what drew them in and what they’d want others to know. Record it with their permission and get it transcribed. Then drop the transcript into your AI bot of choice, ask it to summarize the conversation and pull story angles, key quotes, and pitch hooks, and save what it gives you. Now you’ll have a starting point for a media pitch, a blog post, a newsletter feature - ready when you need it. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: The PR approach that matters even more in an AI world I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your story just ran in the media, so you share the link with leadership and then... that's it. The team is happy, the moment passes, and the coverage sits on your press page where almost nobody who matters most ever finds it. The instinct is to chase the next media hit and get new people to discover you. Sure, that's a real win - it's just not the only one. This Week’s Quick PR Tip: Make Sure the...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices. I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to...