Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
I made my kids create their own screen time boundaries this summer
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, My kids are 12 and 10, old enough to be home on their own this summer while I work down the hall. Though, if left to their own devices (literally) they'd spend wayyyyy too much time on screens. Trying to manage screen time is exhausting (iykyk). So this year I decided to get them to make their own rules. They came up with their own summer screentime limits, and now it's on them to stick to them (it's still a work in progress.) I'm paying attention, but not keeping track of every minute. That ownership built buy-in and accountability, and since everyone knows what’s expected, the daily frustration and negotiation is off the table. PR works the same way: get clear on what your PR "rules" are, and the work becomes strategic and intentional. This Week’s Quick PR Tip: Decide What Earns A Yes Before The Requests Roll InWithout that clarity, PR drifts into random acts of PR - the board’s latest ask, or whatever’s in your inbox. You stay busy but have little to show for it. This week, write down the two or three business goals PR needs to support - attracting new clients or funders, shifting public opinion, or growing awareness with a specific audience. From there, your yeses and nos get easy: anything that supports a goal earns a yes, and the rest can wait. Decide what matters once, so the last-minute scrambles turn into steady momentum. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: A permission slip, not a PR tip I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, I just finished season three of Shrinking and I'm so sad. The kind of sad of leaving people you loved spending time with. I was completely invested in the characters and loved the premise of the show: life is better when you have people in your corner. People who know you, who actually get it, who show up for you, and who make you better. This Week’s Quick PR Tip: Find Someone Who Gets It One of...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while? This Week’s Quick PR...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your PR partner came through and landed a killer media hit. Your team celebrated and shared it on social, maybe sent it around internally, maybe included it in your newsletter. And then you moved on. Too many organizations stop there. The coverage lands, the moment passes, and nobody ever asks the harder question: what did it actually do? This Week’s Quick PR Tip: Decide What You Want Coverage to...