Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Getting left behind is the real AI risk
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, I had coffee with a colleague last week and we were talking about AI - how we’re each using it, what’s working, what’s not, and the “Will AI replace me?” fear we’re hearing from some folks in the field. Yes, that’ll be true in some cases. But we both agree the real risk is getting left behind while everyone else figures it out. This Week’s Quick PR Tip: Get Ahead of the “Can AI Do That?” ConversationIf leadership hasn’t asked you about AI yet, they will. And they’ll show up either nervous or convinced it can do everything. Are you ready for that conversation? My approach, and what I’d recommend: a human-led, AI-assisted model. AI takes on the work that’s repetitive and time-consuming. You stay in charge of the judgment, strategy, creative thinking, relationships - the stuff that actually requires YOU. The work is still yours, AI just makes more of it possible by creating space for the stuff you’d rather be doing anyway. You don’t need a big plan to start. Pick one thing you do every week that eats time and test a tool on it. Build enough firsthand experience to form your own opinions. When the conversation comes up - and it will - you’ll be ready to lead it instead of reacting to it. To making room for the good stuff, Rhiannon --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: You know what good PR looks like - that's what makes this so hard I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
Subscribe to Monday Morning PR Minute ⏱️
Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, I just finished season three of Shrinking and I'm so sad. The kind of sad of leaving people you loved spending time with. I was completely invested in the characters and loved the premise of the show: life is better when you have people in your corner. People who know you, who actually get it, who show up for you, and who make you better. This Week’s Quick PR Tip: Find Someone Who Gets It One of...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while? This Week’s Quick PR...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your PR partner came through and landed a killer media hit. Your team celebrated and shared it on social, maybe sent it around internally, maybe included it in your newsletter. And then you moved on. Too many organizations stop there. The coverage lands, the moment passes, and nobody ever asks the harder question: what did it actually do? This Week’s Quick PR Tip: Decide What You Want Coverage to...