Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A board member says, "We really should be in the news more," everyone nods, and somehow it ends up on your to-do list. Right alongside the newsletter, social media, website updates, and the event next month. I've been in that room as the PR person on the board, and when it comes up, all eyes turn to me. I agree the mission deserves attention, and I know the staff person has no room for what...
7 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your big announcement finally has a date on the calendar, and leadership wants to make a big splash and get media attention for it. This is usually when organizations call me, hoping to get the launch, new building, or milestone into their dream (usually top-tier) outlets. I love that energy, and the way we set them up for success is to start building relationships with reporters well before the...
14 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...
21 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your story just ran in the media, so you share the link with leadership and then... that's it. The team is happy, the moment passes, and the coverage sits on your press page where almost nobody who matters most ever finds it. The instinct is to chase the next media hit and get new people to discover you. Sure, that's a real win - it's just not the only one. This Week’s Quick PR Tip: Make Sure the...
28 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices. I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to...
about 1 month ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, When was the last time something new got added to your overstuffed workload - today, maybe? My guess is your first thought wasn't "what can I let drop" - it was "how do I squeeze this in too?" I'm working with two comms leads living this every day. Both run their entire marketing and communications department for large nonprofits, solo. One's so buried in day-to-day tasks and requests she can't...
about 1 month ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, My kids went back to school last week. 🙌 While my kids didn't want their frat house summer to end, it was time. IYKYK. Every morning since my son started kindergarten, I've said the same thing on the way out the door: "Have fun, work hard, and be kind." After a few weeks of hearing me say it to her brother, my daughter started asking me to "say me the words" when I dropped her off at preschool....
about 2 months ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, I was scrolling LinkedIn last week and saw someone say that if you're in PR, you're basically a journalist's assistant. That's exactly right. It has never been harder to be a journalist. A friend of mine spent the first part of her career in newsrooms and says there's no way she could do the job today - the deadlines are tighter, the inboxes are flooded with AI-generated pitches, and there simply...
about 2 months ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You know PR can help your organization grow visibility and influence. But when leadership doesn’t quite “get it” or your board sees it as extra, not essential, it can feel like you’re pushing a boulder uphill. Getting internal buy-in isn’t a separate task — it’s part of the PR work. And how you frame the opportunity can make all the difference. This Week’s Quick PR Tip: Make the Case for PR and...
2 months ago • 1 min read